TradeTrans Corporation, a privately owned and operated leader in the international food service supply chain market, is introducing a new brand and redesigned website in celebration of its 35th anniversary.
Especially during the COVID-19 global pandemic, the rebranding reaffirms TradeTrans’ commitment to lead the industry with the most flexible, innovative and reliable solutions while maintaining the level of personal service industry giants cannot offer. Having provided expert supply chain solutions to international franchisees in over 40 countries, TradeTrans has expanded its capacity in order to welcome new Quick Service Restaurants (QSRs) and fast casual food service companies across the globe who will be re-opening once the coronavirus pandemic subsides.
“We’ve been working on our rebranding efforts and new website for months and never imagined launching during a global pandemic,” Laura Lee Holmbo, Director of Marketing and Business Development for TradeTrans said.
Staying true to the company’s 35-year tradition of maintaining highly trusted relationships with some of the world’s leading brands, TradeTrans decided time is of the essence to share their vision for the future of the company and the benefits we provide to our customers.
“The new globe within our logo signifies TradeTrans’ international reach, movement and velocity. The lines within the globe represent a road leading to new horizons. The lines also speak to how we help international food and beverage companies break through barriers to global business,” Holmbo said.
TradeTrans’ core competencies include purchasing, warehousing, distribution services and custom solutions for reliable, cost-effective international supply chain management.
“In the last year, TradeTrans has successfully scaled its supply chain service offerings while broadening our own global footprint across four continents,” Founder and CEO Bob Antes said. “Our brand identity and new website reflect our prominence in the QSR and fast causal global market and demonstrates our commitment and drive to challenge the status quo of the international supply chain management industry.”